Course Title: Grade 11 Marketing
Course Code: BMI3C
Course Type: College Preparation
Format: Online School Course
Tuition Fee (CAD): $549
Course Description for BMI3C Grade 11 Marketing Online Course
Grade 11 Marketing (BMI3C) introduces the fundamental concepts of product marketing, which includes the marketing of goods, involvements, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. In BMI3C online, students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Summary of Units and Timelines for Grade 11 Marketing BMI3C
Below is the suggested sequence of course unit delivery as well as the recommended number of hours to complete the respective unit. For complete details of targeted expectations within each unit and activity, please see each Unit Overview found in the BMI3C course profile.
|Unit Order||Unit Name||Suggested Time|
|Unit 1||What is Marketing?||20 hours|
|Unit 2||The Consumer||20 hours|
|Unit 3||The Competitive Market||20 hours|
|Mid Semester Point|
|Unit 4||Market Research||25 hours|
|Unit 5||Product Development||20 hours|
|Unit 6||Positioning and Branding||15 hours|
Examine the influence of new information technologies in marketing strategies and consumer trends. Understand the various environmental, ethical, social, and legal issues that affect marketing. Understanding of the potential for participation in the global marketplace. Examine the career pathways in marketing.
Explain the process of developing a marketing plan. Analyse the uses of a marketing plan. Develop a marketing plan for a good, service, or event. Preparation of marketing plan documentation and communication of marketing plan/proposal. This includes the final course summative.
Examples of accommodations (but not limited to) include:
- Adjustment and or extension of time required to complete assignments or summative tasks
- Providing alternative assignments or summative tasks
- Use of scribes and/or other assistive technologies
- Simplifying the language of instruction
Teachers will bring additional resources and teaching materials that provide a rich and diverse learning environment. Units in this course profile make specific reference to the intended textbook for this course but can be substituted for any relevant and approved text.