BMI3C - Grade 11 Marketing

Grade 11 Marketing image
Course Code: BMI3C Course Type: College Preparation Format: Online School Course Prerequisite: None Tuition Fee (CAD): $549

Course Description For BMI3C Grade 11 Marketing Online Course

Grade 11 Marketing (BMI3C) introduces the fundamental concepts of product marketing, which includes the marketing of goods, involvements, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. In BMI3C online, students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Summary Of Units And Timelines For Grade 11 Marketing BMI3C

Below is the suggested sequence of course unit delivery as well as the recommended number of hours to complete the respective unit. For complete details of targeted expectations within each unit and activity, please see each Unit Overview found in the BMI3C course profile.

Unit OrderUnit NameSuggested Time
Unit 1What is Marketing?20 Hours
Unit 2The Consumer20 Hours
Unit 3The Competitive Market15 Hours
Mid Semester Point
Unit 4Market Research20 Hours
Unit 5Product Development20 Hours
Unit 6Positioning and Branding15 Hours
Total110 Hours

Understanding and application of the 4P’s of marketing; product, price, place, and promotion. Explain the stages of product development. Explain the factors involved in the pricing of goods, services, and events. Compare a variety of distribution strategies and the logistics associated with them. Demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.
Examine the influence of new information technologies in marketing strategies and consumer trends. Understand the various environmental, ethical, social, and legal issues that affect marketing. Understanding of the potential for participation in the global marketplace. Examine the career pathways in marketing.

Explain the process of developing a marketing plan. Analyse the uses of a marketing plan. Develop a marketing plan for a good, service, or event. Preparation of marketing plan documentation and communication of marketing plan/proposal. This includes the final course summative.

Teachers will bring enthusiasm and varied teaching and assessment approaches to the classroom, addressing individual students’ needs and ensuring sound learning opportunities for every student. The activities offered should enable students to relate and apply these concepts to the social, environmental, and economical conditions and concerns of the world in which they live. Opportunities to relate knowledge and skills to these wider contexts will motivate students to learn in a meaningful way and to become life-long learners. Teachers will help students understand that problem solving of any kind often requires a considerable expenditure of time and energy and a good deal of perseverance. Teachers also will encourage students to investigate, to reason, to explore alternative solutions and to take the risks necessary to become successful problem solvers. Effective instructional approaches and learning activities draw on students’ prior knowledge, capture their interest, and encourage meaningful practise both inside and outside the classroom. Students will be engaged when they are able to see the connection between the scientific concepts they are learning and their application in the world around them and in real-life situations. Due to its importance, students will have opportunities to learn in a variety of ways- individually, cooperatively, independently, with teacher direction, through hands-on experiences, and through examples followed by practice. The approaches and strategies teachers use will vary according to both the object of the learning and the needs of the students. Teachers will accomplish this in online environment with the use of: virtual labs, online simulations, animations, videos, discussion forums, live chat and other interactive objects.

All students can succeed. Some students are able, with certain accommodations, to participate in the regular course curriculum and to demonstrate learning independently. Accommodations allow access to the course without any changes to the knowledge and skills the student is expected to demonstrate. The accommodations required to facilitate the student’s learning can be identified by the teacher, but recommendations from a School Board generated Individual Education Plan (IEP) if available can also be consulted. Instruction based on principles of universal design and differentiated instruction focuses on the provision of accommodations to meet the diverse needs of learners.
Examples of accommodations (but not limited to) include:

  • Adjustment and or extension of time required to complete assignments or summative tasks
  • Providing alternative assignments or summative tasks
  • Use of scribes and/or other assistive technologies
  • Simplifying the language of instruction

Teachers will bring additional resources and teaching materials that provide a rich and diverse learning environment. Units in this course profile make specific reference to the intended textbook for this course but can be substituted for any relevant and approved text.

Reference: Business Studies, The Ontario Curriculum, Grades 11 and 12, 2006 (Revised) Ministry of Education of Ontario

Frequently Asked Questions

BMI3C is a Grade 11 Marketing course at a College preparation level.

3C refers to the Grade level of the courses and the pathway. 3 means it is a grade 11 course and C means it is a college preparation course.

Prerequisite: None

At Ontario Virtual School (OVS) you can complete an online highschool credit courses as quickly as 4 weeks, or take as long as 12 months.

Yes, we can send the marks for your online courses directly to OUAC, OCAS, your home, and to your day school.